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Meet Founderz.

Your Cheat Code For Building a
Top 10% Tech Company

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What is Founderz.

In a world where 90% of tech companies fail, we have cracked the code for the 10% of founders who succeed.

Every month we share with our members how we raised £100Ms and hit 50+ exits totalling £0.5BN. The mistakes to avoid. The shortcuts to copy. The cheat code to our successes.

All for just £99/month. Cancel anytime.

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Why Founders Choose Us.

Everything inside Founderz moves you forward, faster. This isn’t theory. It’s action.

Founderz gives you access to the strategies and support usually only reserved for founders with tier one investors behind them.

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  • Winning cheat code
  • Monthly live masterclass to deep dive on key topics
  • Monthly podcast featuring expert guests
  • Weekly bite-sized video top tips
  • 24/7 solutions
  • Knowledge Hub packed full of real life startup cheat codes
  • Shortcuts to success
  • More successfully raise investment
  • How to accelerate revenue growth
  • Achieve a future life-changing exit
  • Ideas that deliver big results
  • Building market-leading brands
  • Hiring, retaining and building top tier teams
  • Plus, everything you need to crack the top 10% ceiling

Why Founderz.

What makes Founderz different is the team behind it. We have been on your journey. Many times. We have experienced the ups and downs and come out the other side.

At the centre is Alex Arnot, Chief Exit Officer and trusted adviser behind over 40 founder exits and hundreds of millions in value delivered. He brings sharp, no-fluff guidance based on real experience.

Alex is joined by Cassandra Humbert, a marketing founder building her own tech startup from the ground up. Together, they offer expert insight from both ends of the founder journey, so you get the right support at the right time.

“We created Founderz to give real, ongoing support – not soundbites, not hype – to people who really want to grow a top 10% tech company.”

Our Founders.

Founderz Team

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ALEX ARNOT

Alex has built and sold 3 companies (including tech) and led over 40 successful exits for other tech founders and is the trusted Board Advisor for 20+ tech companies. Having chaired well over 1,000 board meetings, he is uniquely placed to know what makes a successful tech company, as well as what doesn’t. This is why he is LinkedIn’s #1 recommended tech board advisor with c200 founder recommendations.

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CASSANDRA HUMBERT

Cass is a highly experienced marketer who owns both a marketing agency and a proptech startup. She brings both creative and commercial insight to the founder journey. Having navigated the highs and lows of building from scratch, she’s well placed to guide others through the chaos that comes with being a founder.

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Founderz Testimonials.

“In 2 years, we have gone from zero ARR to £2M – without any investment.”
Ryan James
Ryan JamesFounder | Rocket SaaS
“Alex was a turning point for our startup. Within 1 week we got 10 meetings with VCs and one of our founders had a call with Bill Gates!”
Jason Shuster
Jason ShusterCo-Founder | BizzTech
“I’m so thankful to be working with Alex, he is the best at what he does.”
Emma Davey
Emma DaveyFounder | MyNara
“We have doubled our ARR to more than £4M since I've worked with Alex.”
Jason Mojaria
Jason MojariaFounder | Commusoft
“In under 12 months, Alex helped us achieve a x13 multiple exit on just £1.5M ARR. Virtually unheard of.”
Alun Rafique
Alun RafiqueCo-Founder | MarketDojo (now part of Esker)
“Alex has hugely helped our startup to both sharpen our strategy and get better results faster.”
Pepi Sappal
Pepi SappalFounder | Fair Play Talks (EMpower Top 100 Future Leader 2025)
“Alex is the ‘go to man’, when it comes to advice and strategy.”
Amith Lankesar
Amith LankesarFounder | Hologen
“Love working with Alex because he consistently drives growth.”
Giovanni Barilla
Giovanni BarillaFounder | Tweaq
“Alex is a real differentiator. He sees both high level and nitty-gritty and most importantly, he drives actual impact and (financial) returns.”
Dean McCoubrey
Dean McCoubreyFounder | MySocialLife

Essential Founder Resources.

As a Founderz member you also get exclusive access to our essential resource centre carefully curated with real-world guides that deliver real-world results.

  • Founderz How to Guides
  • Nailing your pitch deck
  • Building a business plan that gets funded
  • Crafting a startup marketing strategy
  • Hiring your first team: a founder’s guide
  • Mastering founder finances 101
  • Bonus expert tips released with every new podcast guest
  • Essential Documents
  • Founder agreement template
  • Investor agreement (SEIS/EIS ready)
  • NDA and IP assignment templates
  • Shareholder agreement and cap table
  • Employment and contractor contracts
  • Fundraising checklist and data room index

Join Us.

And get your monthly dose of inspiration from founders who have been there, done that. Insights at your fingertips that have delivered more than 50 successful exits and £100Ms of results.

Monthly live online masterclass
Monthly podcast featuring expert guests
Knowledge Hub packed with real startup cheat codes
Weekly bite-sized video tips
Plus, everything you need to crack the top 10% ceiling

If you want to raise investment more successfully, accelerate revenue growth, build a top 10% tech company and achieve a future life-changing exit then join the UK’s #1 founder membership.

All for just £99/month. Cancel anytime.

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Our FAQs.

Frequently Asked Questions

Founderz has been created for startup founders who have started building and now need structured, ongoing support. Whether you’re refining your business plan, raising investment, improving your cash flow, or scaling your product or service, we’re here to help you keep moving forward.

Founderz membership gives you access to:

• Monthly live online masterclass with Alex
• Monthly podcast featuring Alex and expert guests
• Knowledge Hub packed with real startup cheat codes
• Weekly bite-sized video tips
• Plus, everything you need to crack the top 10% ceiling

It’s designed for operators – people who are actively building a business, hiring, raising, and iterating.

Not at all. While we support the early stages, our focus is helping founders after launch – when things get messier. We’re here for your long-term journey: team growth, product iteration, and capital raising.

Yes – we host live monthly masterclasses (with replays), plus a private space where you can connect with other founders, ask questions, and share wins or roadblocks. It’s designed to reduce founder isolation and help accelerate learning from peers.

Yes. 1:1 coaching is a premium upgrade. It’s ideal for founders who want direct advice, tailored guidance, and support through complex decisions – from negotiating deals, navigating venture capitalist meetings, refining a marketing strategy or achieving a life-changing future exit.

Yes. We provide documents, guides, and sessions on how to raise money, pitch, and speak to investors. The platform can’t raise for you, but it will make sure you’re ready when the time comes.

If you have an idea and started thinking about a demo, pitch decks etc – you’re the perfect fit. You’ll get the most value if you’re actively trying to grow, improve systems, and make better decisions week to week.

You can get value from just 1–2 hours a week – watch a masterclass, grab a new template, check in with the community. You set the pace based on your startup’s needs.

Yes. Founderz is a month-to-month membership. You can cancel anytime or upgrade to 1:1 coaching if you need deeper support.

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